Arezo Khaledi aka Rosie founded her first salon at the age of 22 in Swiss Cottage. A highly desirable part of North West London occupied by London’s trendsetters. Driven by her philosophy of pushing the boundaries of hairdressing and delivering creativity, quality & consistency to every client, Rosie took inspiration from international fashion collections and popular culture, forecasting trends that were followed by London’s trendy clientele. Rosie was literally born into hairdressing. By an early age she had already proved to have the creative vision and talent to surpass her peers and take the direction needed to make her future salons a success story. Rosie qualified her hairdressing & beauty courses with flying colours. She went on to continuously train with elite brands like Wella, Redken and L’Oreal before taking her much talked about salons to new heights.